Search Engine Optimisation (commonly known as SEO) put simply is a marketing process designed to help your business rank higher for your targeted keywords and capture your target audience. In terms of marketing strategies SEO provides a high return on investment and plays a huge part in increasing both the quality and quantity of traffic to your website via ‘organic’ (i.e. non-paid) search engine results.
Ever used Google or Bing and typed in the service you offer but not seen your website listed? That’s a common problem for businesses who have competitors offering the same or similar services but Connecta Media are on hand to ensure that your business is seen online!
SEO is key to online success for your business and when set up correctly it can continue to pay dividends over time. Whilst search engines are smart, they still need some help, which is why optimising your site to accurately and effectively deliver information on your business’s products and services is paramount.
At Connecta Media we specialise in what’s known as ‘white-hat’ SEO techniques; techniques that abide by search engine rules and where our primary focus is to provide more value to people through great content, relevance and awesome user experience. There are many SEO companies out there that attempt to spam or fool search engines into thinking your website should be ranked higher (known as ‘black-hat’ SEO techniques). Whilst you may see your website shoot to the top of the search results we can assure you it won’t stay there long and you run a huge risk of being removed from the search results all together - it’s just not worth the risk. Ensure that whoever you hire to carry out your business’s search engine optimisation is honest, trustworthy and knows what they’re doing!
Every customer and website is different so at Connecta Media we take the time to really understand your products, services and specific business goals. This helps us determine which areas of SEO we will focus on and help us establish your KPI’s, whether that is sales, downloads, phone calls or email signups - our main goal is to connect you with your target audience, and our SEO marketing services are a great place to start.
For a quote on our SEO services please get in contact with us via the contact page. We’d love to arrange a meeting to discuss your business goals and how we can help you achieve them.